Stand Out on Qwoted: 6 Ways to Maximize Pitch Visibility

So, you’ve signed up for your free Qwoted account—congratulations! You’ve taken the first step in improving your pitch visibility over traditional cold pitching. Now, let’s maximize it by making sure you have all of the tools you need to help your pitch stand out in our network. 

Here are six strategies to help you get noticed: 

Research the Journalist

When a media opportunity catches your eye, take a few minutes to research the journalist or publication. Familiarize yourself with their recent articles, writing style, and the topics they cover. Mentioning something specific they’ve written about shows you’re paying attention and makes your pitch more informed and personal. 

Optimize Your Qwoted Profile

A polished Qwoted profile with a great headshot, compelling bio, and relevant keywords makes it easier for journalists to find you. Consistently updating it with new achievements will show the media that you’re an active, dependable expert. 

“Think of your profile as your media resume,” says Qwoted’s Media Success Manager, Shelby Bridges. “The more information and detail you can provide here, the easier it is for the journalist to know they are working with the right source.” 

Like updating your resume, regularly refreshing your profile helps you appear more professional to journalists who view it. Plus, the more information in your profile, the more likely you are to be surfaced to reporters actively searching for experts. 

Personalize Your Greeting

Want your pitch to stand out right away? Add a quick personal touch!

Take a moment to address the journalist by their first name. It’s a small gesture, but it shows you’re not just copying and pasting the same pitch—you’re making a dedicated effort to connect. To get extra brownie points, mention a recent article they wrote and share what you liked about it. This will signal to reporters that you are actively paying attention and engaging with their work. 

Have a Strong Introduction

Your introduction is your moment to shine—Shelby explains it’s the “perfect time to tell a journalist more about you and why you’re the perfect person for their story.”

As you address the journalist’s questions, stay on topic and focus on what makes your perspective valuable. Your specific insights could be exactly what their story needs. 

Timing is Everything

Most journalists view pitches quickly after they hit their inbox, so submitting your pitch early is crucial.

“The deadline may be a few days from now, but if a journalist already has what they need, they can close the opportunity at any point,” explains Shelby. A timely, thoughtful response shows you’re proactive and reliable, increasing the likelihood of being chosen for the story.

Get Strategic With Keywords

Qwoted’s Media Insights feature offers real-time data on trending topics and keywords journalists are searching for. 

Shelby notes the value of this feature, saying, “If there’s an opportunity to talk about recent trends in customer service, you can use Media Insights to see that AI, customer relations, and customer experience strategy are commonly paired with this topic.” Speaking on trending topics shows you’re up-to-date with what’s happening in your industry and positions you as a credible source. 

Conclusion

Personalizing your approach, optimizing your profile, and tracking trending topics will improve your pitch’s visibility in Qwoted’s network. These simple tips will strengthen your strategy, help you stand out, and make sure you’re the expert the media wants to connect with. 

Want to know which media pros are looking for experts in your industry? 

Create a free Qwoted account today and get opportunities sent straight to your inbox. Journalists are looking for sources like you!